Our Story – The History of GU

Global Underground launched in November 1996 with DJ Tony de Vit and an album based on his set in Tel Aviv, Israel. Since then, the biggest DJs in the world have appeared on our distinctive and iconic covers: Carl Cox, Solomun, Sasha, Paul Oakenfold, Joris Voorn, Deep Dish, and Danny Tenaglia have all played their part in GU’s long storied history with albums inspired by their sets at incredible locations everywhere from Burning Man to Ibiza.

For the hundreds of thousands of fans who have bought and streamed the albums, attended the parties, and participated in fierce debates online, Global Underground has become more than just a record label, it’s become a way of life.

Nothing about Global Underground is normal. An independent UK record company, located not in the more obvious UK metropolis of London, but in Newcastle-Upon-Tyne in the heart of the North East of England. The label boasts a resolutely independent spirit, but also an uncompromising dedication to underground dance music, not to mention a good time!

Global Underground is a unique story in electronic music culture, see you on the dancefloor.